Fazer to boost brainpower with Vertical accelerator

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>> Fazer becomes a Vertical accelerator partner company
>> Fazer joins Vertical’s pool of industry leading partner companies covering the whole health startup value chain
>> Vertical portfolio startups get access to Fazer’s deep consumer and market insights and nutritional expertise

downloadFinnish food and food service company Fazer joins the first Nordic digital health, wellness, and sports startup accelerator Vertical as a partner. Fazer joins Vertical’s pool of industry leading partner companies and will be closely involved in the startup accelerator program.

Fazer is looking for startups to co-develop solutions increasing brain health and cognitive performance. The company has started a major new research and business development programme called Brainfood that aims to create innovative solutions to maintain and improve brainpower and brain well-being at the different stages of life. Food and nutrition together with sleep and physical and mental exercise are the central factors of cognitive performance and brain health.

“We see a need for a wider and more open co-operation with different players from universities to partner companies and startups,” says Heli Arantola, SVP, strategy and renewal of The Fazer Group. “Our aim is to create an ecosystem that renews the food industry and creates innovations.”

As a Vertical partner, Fazer offers Vertical program startups access to deep consumer and market insight as well as nutritional expertise. The startups will get an opportunity to network and spar with the best professionals and decision makers in the field. Fazer will also offer a physical test kitchen facility to try out innovative ideas.

Fazer is the newest addition to Vertical’s group of partner companies and organizations. The previous company to join the accelerator was Amer Sports, the leading sporting goods company with internationally recognized brands like Suunto, Wilson, and Salomon.

“We’re very excited to welcome Fazer as our partner company,” Vertical accelerator CEO Paolo Borella says. “We are now starting to have a comprehensive suite of partners that cover all parts of the health and wellness startup value chain.”

In addition to Fazer, Vertical partners include market leading device manufacturer Samsung, innovative mobile data and service provider Sonera, one of the largest hospital districts in the world HUS, and advanced sports equipment company Amer Sports.

“No matter what eld our portfolio startups are working in, we have a partner that will know the industry, have great networks, and get the startups to the market. We’re also constantly looking to add new companies and organizations to our top-notch group of partners,” Paolo says.

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Scientist-entrepreneur-manager-journalist: -Co-founder, Author; Former Assistant Editor and Director, Biotechin.Asia, Biotech Media Pte. Ltd.; -Founder & CEO, SciGlo (www.sciglo.com); -Programme Management Officer, SBIC, A*STAR (former Research Fellow). --Sandhya graduated from University of Madras, India (B.Sc Microbiology and M.Sc Biotechnology) and received her Ph.D from the Nanyang Technological University, Singapore. She worked on oxidative stress in skin, skeletal, adipose tissue and cardiac muscle for a decade from 2006-2016. She is currently working as a Programme Management Officer handling projects and grants at Singapore Bioimaging Consortium (SBIC), Agency for Science, Technology and Research (A*STAR). Earlier to this she was a Research Fellow in the Fat Metabolism and Stem Cell Group at SBIC. Sandhya was also the Vice President and Publicity Chair of A*PECSS (A*STAR Post Doc Society) (2014-2016). Recently she founded a platform for scientists - SciGlo (www.sciglo.com) and is a startup mentor at Vertical VC (Finland). She is an ardent lover of science and enjoys globe trotting and good vegetarian food.